Leen and Bertus started learning men’s haircutting when they were just fourteen years old. With their love of classic barbering and the influences of rock n roll, Kustom Kulture and its subcultures, it was inevitable that one day Leen and Bertus would open Schorem Haarsnijder en Barbier.

Schorem is a bit of a wordplay that gets lost in translation, it means “scumbags”, “bad boys” in Dutch, but it is also the past tense form of “I shave him”.

Leen and Bertus wanted to cut every man the perfect hairstyle, proper porkchop. And to provide a haven. A barbershop. A place men could trust the products and enjoy the company. Schorem specializes in the classic cuts that have proven themselves over the decades: pompadours, flattops, contours and the other styles featured on Schorem famous barbershop posters.

Cut to the present day. With more than fifty years of barbering and grooming experience, these Rotterdam Barbers have now formulated pomades worthy of their exacting standards. As old school barbers, they dug deep into the history of pomades to formulate what they believe is the world’s finest, Reuzel (pronounced Roo-zel).

Reuzel is the Dutch word for lard and is a wink to a past when pomades were made from animal fats and fragranced with apples. The word pomade actually comes from the French word pomme, meaning apple.

Reuzel is here to make sure that as styles change, the attitude remains the same.